International Expansion Survey

Section 1: Structure

1. How would you describe the status of your company’s expansion abroad? *

We are at a planning stage
We recently entered our first new markets
We are already established abroad

1.a. Which of the following best describes your company’s current international activities? *

(Select all that apply)

We are exporting goods or services from Ukraine to other countries
We have established a branch, subsidiary or affiliate abroad
We have created a JV with a local partner
We have relocated our headquarters (or a major part of operations) to another country
The business has Ukrainian roots and capital but has been established abroad
We are planning to enter foreign markets (but have not started the process yet)

2. Which European regions are you currently focusing on/or are you already active in? *

Western Europe
Central and Eastern Europe
Scandinavia
Balkans
UK
Poland
Switzerland
Other:

2.a. What were the main reasons your company decided to expand internationally? *

(Select all that apply)

Access to larger or new markets beyond Ukraine
Diversification / reducing dependence on the Ukrainian market
Follow existing customer demand in foreign markets (including diaspora)
Access to new technology, resources, finance or partners
Enhance brand prestige
Competitive pressures at home (e.g., market decline)
Safety and security
Other:

2.b. Have you used any particular country as a launch pad to learn EU rules or to adapt to operations abroad? *

If yes, please specify

Yes
No

Comments:

3. Does your company currently have a dedicated team or function responsible for international business expansion? *

Yes
No

4. Which function primarily leads your company’s international expansion efforts? *

CEO/Executive Management
Marketing
Business Development
Corporate Affairs / Public Affairs
Other:

5. Please let us know, if you agree/disagree to the following statement: “Our company has established clear processes to engage with customers and stakeholders outside Ukraine” *

Select a number from 1 (strongly disagree) to 5 (strongly agree) to give your response

1 2 3 4 5

Section 2: Priorities

6. How would you describe your company’s plans regarding investments in (additional) international market expansion over the next 12 months? Do you think the company would: *

Select a number from 1 (not invest at all) to 5 (invest intensively) to give your response

1 2 3 4 5

7. If your company invests in market expansion in Europe, which regions do you think would be prioritised over the next 12–24 months? *

Western Europe
Central and Eastern Europe
Scandinavia
Balkans
UK
Poland
Switzerland
Other:

8. Which of the following priorities are most relevant for your international expansion in the coming year? *

(Select up to 3)

Expanding into new geographic markets
Developing new products or services
Building sales and distribution capacity
Forming strategic partnerships
Increasing marketing and brand visibility
Other:

Section 3: Challenges

9. Has your company faced significant barriers in entering or operating in international markets? *

Yes
No

10. Please rate the following challenges in terms of their impact on your international expansion *

Select a number from 1 (no impact at all) to 5 (very high impact) to give your response

	1	2	3	4	5
Regulatory and legal barriers
Access to finance/investment
Finding reliable local partners
Talent and skills gaps
Cultural and language differences
Lack of market knowledge

Regulatory and legal barriers

1 2 3 4 5

Access to finance/investment

1 2 3 4 5

Finding reliable local partners

1 2 3 4 5

Talent and skills gaps

1 2 3 4 5

Cultural and language differences

1 2 3 4 5

Lack of market knowledge

1 2 3 4 5

11. What types of support would most benefit your company’s expansion? *

Please rate the importance of each area below. (Select all that apply)

	1	2	3	4	5
Building or raising awareness of your company and product/services in the foreign market
Connecting with local media and influencers
Guidance on complying with local regulations and obtaining permits
Accessing government contacts, trade missions, or industry networks
Crisis communication support (e.g. handling negative publicity or incidents)
Localized social media campaigns

Building or raising awareness of your company and product/services in the foreign market

1 2 3 4 5

Connecting with local media and influencers

1 2 3 4 5

Guidance on complying with local regulations and obtaining permits

1 2 3 4 5

Accessing government contacts, trade missions, or industry networks

1 2 3 4 5

Crisis communication support (e.g. handling negative publicity or incidents)

1 2 3 4 5

Localized social media campaigns

1 2 3 4 5

Section 4: Perspectives

12. Overall, how confident are you about your company’s successful international expansion over the next 2–3 years? *

Select a number from 1 (not confident at all) to 5 (very confident) to give your response

1 2 3 4 5

13. To what extent do you agree that international expansion increases the company’s resilience? *

Select a number from 1 (strongly disagree) to 5 (strongly agree) to give your response

1 2 3 4 5

Closing Question: One-to-one session

Would your company be interested in a one-to-one follow-up briefing session to discuss survey results and tailored insights? *

Yes
No

Section 1: Structure

Section 2: Priorities

Section 3: Challenges

Section 4: Perspectives

Closing Question: One-to-one session

COMPANY INFORMATION